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/ Short film 2'30''


Directed  by Laurent Witz

Client: A.I.M.E.

Agency: M&C Saatchi


Short film 2'30"

ZEILT productions / M&C Saatchi Sydney / A.I.M.E.


Renowned Australian charity organisation, AIME launched worldwide with a unique film crafted by creative partner, M&C Saatchi Sydney and directed by Academy Award winning director Laurent Witz and his team at ZEILT productions. The powerful launch film was a year in the making and illustrates the unfair system our world is built upon. The story is set in a giant machine city. The film showcases how the city is designed to favour some, while others become workers in its forgotten engine. The hero of the film realises this unfairness, acts upon this realisation and empowers change.

  Copyrights M&C Saatchi - A.I.M.E.

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Charity: AIME

CEO: Jack-Manning Bancroft



Worldwide Chairman: Tom Dery

Executive Creative Director: Michael Canning

Creative Director: Andy Flemming 

Copywriter / Art Director: Curt McDonald

Copywriter / Art Director: Chris Brailey

Lyrics: Andy Flemming

Executive Producer: Loren August

Chief Strategy Officer: Justin Graham

Strategy Director: Rachel Kimber

Senior Account Director: Laura Stevenson

Account Manager: Stephen Mesa

Designer/Illustrator: John-Henry Pajak

Integrated Designer: Chi Yusef

PR: Naomi Rheinberger and Jonathan Seidler

Former CCO: Andy DiLallo



Agency: ZEILT productions

Director: Laurent Witz

Animation Director:  Mickael Coëdel

Production Assistant: Joane Degive

Creative Assistant: Ghayth Chegaar

Composers: Olivier Defradat and Clément Osmont

Singer: Marion Pejon

Sound Design: Adrien Navez

Sound Mixer: Mathieu Cox


Storyboard: Jérôme Gillet, Pascal Thiebaux

Background Creation Supervision: Ghayth Chegaar

Technical Supervision: Rémi Bruschini

Design: Cyril Bossmann, Ghayth Chegaar, Jérôme Gillet, Pascal Thiebaux, Florian Ratte

Colour Research: Cyril Bossmann, Ghayth Chegaar, Jérôme Gillet, Nicolas Leroy

Background Modelling: Laurent Beghin, Thierry Claude, Pierre Gilles, Aurélien Pira, Théo Rambur, Yann Vlamynck, Quentin Peyssonneaux, Frédéric Wedeux

Background Texturing: Pierre Gilles, Yann Vlamynck, Cyril Bossmann, Fabien Weibel, Kevin Cole-Zagradsky, Camille Haumont, Laurent Beghin

Character Modelling: Laurent Beghin, Quentin Peyssonneaux, Aurélien Pira, Ghayth Chegaar, Frédéric Wedeux

Character Texturing: Quentin Peyssonneaux, Cyril Bossmann, Pierre Gilles

Rigging: Théo Rambur

Layout: Frédéric Wedeux, Kevin Cole-Zagradsky

Animation: Ghayth Chegaar, Louis Renard, Sarah Sutter, Jean-Loup Comby, Mickaël Coëdel

Lighting: Cyril Bossmann, Camille Haumont, Aurélien Pira, Fabien Weibel

Rendering: Cyril Bossmann, Camille Haumont, Aurélien Pira, Fabien Weibel

Paint Over: Pierre Gilles, Yann Vlamynck

Matte Painting: Guy Gérard Blanc, Pascal Thiebaux, Kevin Cole-Zagradsky

Compositing: Aurélien Pira, Laurent Witz, Rémi Bruschini

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