/ Short film 2'30''
AIME "COGS"
Directed by Laurent Witz
Client: A.I.M.E.
Agency: M&C Saatchi
Short film 2'30"
ZEILT productions / M&C Saatchi Sydney / A.I.M.E.
OVERVIEW
Renowned Australian charity organisation, AIME launched worldwide with a unique film crafted by creative partner, M&C Saatchi Sydney and directed by Academy Award winning director Laurent Witz and his team at ZEILT productions. The powerful launch film was a year in the making and illustrates the unfair system our world is built upon. The story is set in a giant machine city. The film showcases how the city is designed to favour some, while others become workers in its forgotten engine. The hero of the film realises this unfairness, acts upon this realisation and empowers change.
Background design - research
Background design - research
Illustration
Background design - Illustration
Background design - Illustration
Background design - Illustration
Film still
Film still
Copyrights M&C Saatchi - A.I.M.E.
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CREDITS:
CLIENT:
Charity: AIME
CEO: Jack-Manning Bancroft
AGENCY:
Worldwide Chairman: Tom Dery
Executive Creative Director: Michael Canning
Creative Director: Andy Flemming
Copywriter / Art Director: Curt McDonald
Copywriter / Art Director: Chris Brailey
Lyrics: Andy Flemming
Executive Producer: Loren August
Chief Strategy Officer: Justin Graham
Strategy Director: Rachel Kimber
Senior Account Director: Laura Stevenson
Account Manager: Stephen Mesa
Designer/Illustrator: John-Henry Pajak
Integrated Designer: Chi Yusef
PR: Naomi Rheinberger and Jonathan Seidler
Former CCO: Andy DiLallo
PRODUCTION:
Agency: ZEILT productions
Director: Laurent Witz
Animation Director: Mickael Coëdel
Production Assistant: Joane Degive
Creative Assistant: Ghayth Chegaar
Composers: Olivier Defradat and Clément Osmont
Singer: Marion Pejon
Sound Design: Adrien Navez
Sound Mixer: Mathieu Cox
Storyboard: Jérôme Gillet, Pascal Thiebaux
Background Creation Supervision: Ghayth Chegaar
Technical Supervision: Rémi Bruschini
Design: Cyril Bossmann, Ghayth Chegaar, Jérôme Gillet, Pascal Thiebaux, Florian Ratte
Colour Research: Cyril Bossmann, Ghayth Chegaar, Jérôme Gillet, Nicolas Leroy
Background Modelling: Laurent Beghin, Thierry Claude, Pierre Gilles, Aurélien Pira, Théo Rambur, Yann Vlamynck, Quentin Peyssonneaux, Frédéric Wedeux
Background Texturing: Pierre Gilles, Yann Vlamynck, Cyril Bossmann, Fabien Weibel, Kevin Cole-Zagradsky, Camille Haumont, Laurent Beghin
Character Modelling: Laurent Beghin, Quentin Peyssonneaux, Aurélien Pira, Ghayth Chegaar, Frédéric Wedeux
Character Texturing: Quentin Peyssonneaux, Cyril Bossmann, Pierre Gilles
Rigging: Théo Rambur
Layout: Frédéric Wedeux, Kevin Cole-Zagradsky
Animation: Ghayth Chegaar, Louis Renard, Sarah Sutter, Jean-Loup Comby, Mickaël Coëdel
Lighting: Cyril Bossmann, Camille Haumont, Aurélien Pira, Fabien Weibel
Rendering: Cyril Bossmann, Camille Haumont, Aurélien Pira, Fabien Weibel
Paint Over: Pierre Gilles, Yann Vlamynck
Matte Painting: Guy Gérard Blanc, Pascal Thiebaux, Kevin Cole-Zagradsky
Compositing: Aurélien Pira, Laurent Witz, Rémi Bruschini