LONG LIVE NEW YORK

Productions

/ Short film 1'30''

Directed  by Laurent Witz

Client: New York Organ Donor Network

Agency: Y&R, New York

 

Short film 1'30"

ZEILT productions / WATT frame / Y&R new York

OVERVIEW

The short Long Live New York is part of a marketing campaign created to increase the number of registered organ donors in the greater New York metropolitan area and surrounding counties. The centerpiece of the campaign is a 90-second animated short film created by Oscar-winning director Laurent Witz. The film is inspired by the steampunk aesthetic of the Academy Award-winning animated short Mr. Hublot and depicts a melancholic, seemingly post-apocalyptic New York City crumbling to pieces. New Yorkers then begin carrying pieces of the broken city (street signs, manhole covers, Grand Central clock), to form a beating heart restoring life into the city.

LONG LIVE NEW YORK
LONG LIVE NEW YORK

Color Research

LONG LIVE NEW YORK
LONG LIVE NEW YORK

Color Research

LONG LIVE NEW YORK
LONG LIVE NEW YORK

Color Research

LONG LIVE NEW YORK
LONG LIVE NEW YORK

Design

1/3

  Copyrights Y&R - Live On New York

CREDITS:

Client: New York Organ Donor Network


Agency: Y&R, New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: Glen Jacobs
Creative Directors: Josh Schildkraut, Miranda Dean
Executive Director of Content Production: Letitia Jacobs
Producers: Emma Starzacher, Sarah Haroldson
Account Management: Laurie Newsome, Tre Jordan
Business Manager: Adele Solomon

 

Production, Postproduction: ZEILT productions

Director, Executive Producer, Director of Photography: Laurent Witz

Editor: Ghayth Chegaar

Production assistant: Joane Degive

Character design: Jérôme Gillet, Ghayth Chegaar

Level design and Matte Painting: Pascal Thiébaux, Sam Oeun Yin

Storyboard: Pascal Thiébaux

Modeling: Thibault Barbaroux, Quentin Nigues, Ghayth Chegaar, Félix Ferrand, Emilie Muszczak

Texturing: Jérôme Gillet, Emilie Muszczak, Félix Ferrand

Layout: Ghayth Chegaar

Animation supervisor: Mickael Coedel

Animation: Adrien Xhibitte, Thierry Dezarmenien, Kevin Buchillo, Jordane Koessler, Ghayth Chegaar

Rendering: Cyril Bossmann, Ghayth Chegaar

Compositing: Pierre-Alexandre Gomez, Maël Renaud, Laurent Witz

Grading: ZEILT productions

Sound design: Matthieu Michaux

Final mix: Dame Blanche

Composer: François Rousselot

Ass. composer: Damien Deshayes

Musicians: Macedonian Radio Symphonic Orchestra

Music Mix: Marc Guéroult

Productions

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