LONG LIVE NEW YORK
/ Short film 1'30''
Directed by Laurent Witz
Client: New York Organ Donor Network
Agency: Y&R, New York
Short film 1'30"
ZEILT productions / WATT frame / Y&R new York
OVERVIEW
The short Long Live New York is part of a marketing campaign created to increase the number of registered organ donors in the greater New York metropolitan area and surrounding counties. The centerpiece of the campaign is a 90-second animated short film created by Oscar-winning director Laurent Witz. The film is inspired by the steampunk aesthetic of the Academy Award-winning animated short Mr. Hublot and depicts a melancholic, seemingly post-apocalyptic New York City crumbling to pieces. New Yorkers then begin carrying pieces of the broken city (street signs, manhole covers, Grand Central clock), to form a beating heart restoring life into the city.
Color Research
Color Research
Color Research
Design
Copyrights Y&R - Live On New York
CREDITS:
Client: New York Organ Donor Network
Agency: Y&R, New York
Chief Creative Officer: Jim Elliott
Executive Creative Director: Glen Jacobs
Creative Directors: Josh Schildkraut, Miranda Dean
Executive Director of Content Production: Letitia Jacobs
Producers: Emma Starzacher, Sarah Haroldson
Account Management: Laurie Newsome, Tre Jordan
Business Manager: Adele Solomon
Production, Postproduction: ZEILT productions
Director, Executive Producer, Director of Photography: Laurent Witz
Editor: Ghayth Chegaar
Production assistant: Joane Degive
Character design: Jérôme Gillet, Ghayth Chegaar
Level design and Matte Painting: Pascal Thiébaux, Sam Oeun Yin
Storyboard: Pascal Thiébaux
Modeling: Thibault Barbaroux, Quentin Nigues, Ghayth Chegaar, Félix Ferrand, Emilie Muszczak
Texturing: Jérôme Gillet, Emilie Muszczak, Félix Ferrand
Layout: Ghayth Chegaar
Animation supervisor: Mickael Coedel
Animation: Adrien Xhibitte, Thierry Dezarmenien, Kevin Buchillo, Jordane Koessler, Ghayth Chegaar
Rendering: Cyril Bossmann, Ghayth Chegaar
Compositing: Pierre-Alexandre Gomez, Maël Renaud, Laurent Witz
Grading: ZEILT productions
Sound design: Matthieu Michaux
Final mix: Dame Blanche
Composer: François Rousselot
Ass. composer: Damien Deshayes
Musicians: Macedonian Radio Symphonic Orchestra
Music Mix: Marc Guéroult
